About Antropomedia
The Villa Perret, where our office is located.
Antropomedia was born in 2011 at the Tec de Monterrey (Mexico) when digital Humanities researchers came to the conclusion that knowledge of humans on the internet is delegated to the almost exclusive use of technology and quantitative data. As anthropologists, they felt invested in a mission to propose methods that would rehumanize digital analysis. Knowing what people do is not sufficient; it is necessary to understand why they do it. In this sense, the social sciences reveal all their usefulness as a complement of information to existing approaches. The depth of the qualitative meets the width of the qualitative.
In 2021, Antropomedia’s European activity started when Anthropologists from the University of Neuchâtel (Switzerland) got in touch with the agency founders. We shared the same views on both our discipline and the needs of the markets. Thus, the collaboration started, and we have since had the chance to work with swiss clients from different sectors (consumption, luxury, education, tourism): Office des Vins Vaudois, Ikepod, HE-Arc, and Association Romande des Hôteliers (ARH).
Social Sciences and Data Sciences join their forces to show what technology alone cannot reveal. Understanding how human beings live this interconnected reality. Data tell what people do but not why they do it, who they truly are or what “tribes” they belong to.
Our team
The Swiss team in Neuchâtel.
Antropomedia
(Switzerland)
- Benjamin Perregaux-Dielf
- Patrick Pointaire
- Yves Joray
- Julien Martinet
Antropomedia (Mexico)
- Alejandro Servin Arroyo
- Edouardo Caccia
- Luis González Gil
The founders of Antropomedia surrounded by the rest of the mexican team.
Affiliations
ESOMAR is a community of researchers and research users from over 130 countries. With over 4,900 individual members and over 400 corporate members, we represent a network of over 35,000 industry professionals. Since 1948, ESOMAR has brought the research sector together to share knowledge, promote good practice and agree on the future of the sector as an international community based on common principles of ethical practice. The enhancement, promotion and protection of market research, social research and opinion polling are at the heart of our business.